As Director of Communications, Marcela oversees the development, implementation and ongoing execution of social media campaigns. She has a sixth-sense when it comes to online engagement, and is a field expert in developing campaigns based on individual clients, industries, audiences and goals; all while delivering compelling content strategies and initiatives resulting in impressive reach and growth; across top social platforms.
Marcela is a social media butterfly in every sense of the word; her passion is evident when you meet her and witness first-hand her knowledge and enthusiasm for the dynamically evolving field of social media. She is a candidate for Social Media Marketing University’s Master Strategist Certification.
Marcela also serves on the Social Media Committee for the City of Pembroke Pines where she draws on her expertise in Social Media to develop strategies to increase citizen engagement.