Blogs

Taking the Long-Term View: How Building Strategic Media Partnerships Resulted in International Press Accolades

Challenge

Six years ago, BryteBox interior design client Studio DADO won the contract to design Norwegian Cruise Line’s first vessel of its newest class of ships, Prima. Prior to and throughout the pandemic, the designs of 17 public spaces, the most awarded to any design firm, and the suites and staterooms came to life. The Studio DADO team researched and traveled to the famous gathering places of the world including Times Square in New York City and St. Peter’s Square in the Vatican to gather inspiration, direction and stories to tell in the spaces. With a multi-year design timeline and countless iterations with the ship builders and architects at Fincantieri, Studio DADO knew the unveiling on the ship likely would garner worldwide media attention. While the team continued doing what they do best, designing functional and exquisite spaces, it became clear that to truly showcase the level of innovation and design Studio DADO was capable of, that a long-term, multi-channel strategy was crucial. The vessel was set to have its inaugural sail on August 27, 2022 and one question loomed…

The Big Question

How can we make a media splash with our unique design stories and not get lost in the media blitz when the vessel sails?

Solution

Led by Founder Juliana Ruiz, the BryteBox PR team activated its partnership outreach strategy in Spring 2019, two full years prior to the inaugural Prima sail. Developing purposeful, ongoing relationships with partners as well as trade media was a critical component for the successful positioning of the multiple story opportunities within Studio Dado’s space designs. The BryteBox team launched the strategy by asking “Who is Norwegian Cruise Line’s (NCL’s) PR Lead? We will schedule a call immediately.” This initial call launched a proactive, direct line relationship directly between NCL’s entire PR department and BryteBox and served as the first component of BryteBox’s triune strategy: relationship building with the campaign’s leading partner, NCL.

Simultaneously, BryteBox sat down at regular intervals with Studio DADO founders and were thoroughly briefed on design development, culminating in full-scale design discoveries for every space designed onboard. This served as the second prong of the triune strategy: strengthening communication with the client, Studio DADO. These discoveries were translated into media ready briefs also shared with the Norwegian team. Relationship building paired with packaged design information that could be easily translated into press releases, pitches and more by BryteBox enabled Studio DADO to stand out among the four additional design firms onboard by garnering the lion’s share of coverage leading up to the sail and significant in media hits. Additionally, as the time drew very close to the inaugural sail, BryteBox provided the  Studio DADO founders and designers traveling onboard the inaugural sailing with  media training and preparation including: content capturing, onsite guidelines for takeaways, briefing on messaging and talking points as well as interview best practices.

The final component of the triune strategy hinged upon the successful cultivation of existing media relationships. Over the year’s working with DADO, BryteBox built strong relationships with trade publications including SeaTrade, Cruise & Ferry, Cruise Industry News and more. Consistently, BryteBox worked with editors to place valuable leads and near ready-to-print stories into their hands. These positive collaborations in the past set the stage for ongoing conversations surrounding Prima and DADO’s design. 

Result

Aligning key DADO messages and a media list of journalists on the inaugural sail, the BryteBox PR team sent targeted announcements to the right contacts at trade publications and international outlets. This preemptive approach enabled BryteBox to secure 7 interviews prior to sail. As the lead, Juliana continued to pitch and field interview requests while the founders were onboard, securing a total 15 interviews. Due to the rapport built with NCL’s PR team, Studio DADO founders were brought into broad media opportunities and offered cohesive, design-centered messaging to enhance both their brand and NCL. Notably, every article mentioning the ship’s design elements and features also named Studio DADO. This win-win-win approach between NCL, Studio DADO and the media aided in the staggering number of media hits specific to Studio DADO over the three-month pre-sail, during and post-sail period: 320 mentions and a total potential news reach of 570M. Studio DADO was named or featured in articles appearing on MSN.com, Yahoo! Finance, Associated Press, The Points Guys, PR Newswire and more. Executive Traveler, Cruise & Ferry News, SeaTrade Cruise News, Cruise Lifestyle, Look Travels and more represented the trade publications BryteBox strategically targeted and ultimately received placement for Studio DADO.

BryteBox Quote

The success of this campaign demonstrates the magic formula of creating a strategy and executing it with diligence. Our ongoing relational investments with NCL, the media and the founders of Studio DADO enabled not only open communication but an atmosphere of cheerleading, collaboration and the valuable exchange of press opportunities. Our efforts have not waned as journalists continue reaching out to confirm design details. We celebrate this media success and watch out for the many awards we are submitting for Prima and Studio DADO!

Leading with Values: How BryteBox Leverages Its Experience To Give Back To The Community

Opportunity

Founding a company provides a unique opportunity to give a larger platform to deeply held personal values. For BryteBox Founder Juliana Ruiz, this couldn’t be more true! When Juliana founded the company, she was active in philanthropic causes personally and professionally, an outpouring of her highest value of serving the community. BryteBox’s client portfolio and project scopes grew quickly in its earliest years and Juliana looked no further than long-time colleague and fellow University of Miami alumni Brad Wells, who would join as Partner. Juliana and Brad continued their involvement in causes, serving as marketing, PR and business development advisors to both international 501c3s as well as community initiatives including National Voices for Equality, Education and Enlightenment (NVEEE), Surfrider Foundation, Comunidad Connect and more. Rooted and united in their philanthropic values, Juliana and Brad find themselves attracting like-minded clients across the years, together asking the question…

The Big Question

How can our company give back to the community in a meaningful, positive way?

Solution

As like attracts like, BryteBox clients share a common culture of community service. While diverse in industry, these clients see their respective companies as a platform for positive impact and often, their unique personal or family history drives the area of service they devote their time and expertise to. One BryteBox client, a high-end hospitality design company, turned heartache into encouragement for some of the most ill in our Miami community by designing patches for children with cancer when disease struck the founder’s grandson. Another BryteBox interior design firm client is passionate about finding cures for rare cancers and engages their entire team once per year to participate in Cycle for Survival benefitting Memorial Sloan Kettering. Aligning with client’s philanthropic passions and community service initiatives, BryteBox often spearheads client initiatives, providing strategic guidance as well as functional support including tasteful public relations and media engagement, social media campaign creation and web page design.

Results

Most recently, BryteBox was approached by long-time friend of the company, NVEEE, and its founder Jowharah Sanders, with a unique need. Jowharah is passionate about youth in need, especially within the LGBTQ+ community and she drew upon Juliana’s strength in maximizing the impact of public relations when launching NVEEE, a national 501(c)(3) bullying and suicide prevention nonprofit, when it launched in October 2009. As Founding Board Member, Juliana as well as the BryteBox PR team has worked with Jowharah and NVEEE to develop strategic campaigns as well as to help the team visualize project components. Since its founding, NVEEE has been featured in numerous national media outlets, including Secret Millionaire which resulted in NVEEE receiving $35,000 from MSNBC’s Marcus Lemonis. Receiving over a dozen awards and recognitions, NVEEE has also received four Congressional Records in the halls of Congress and the declaration of an official NVEEE Day (November 16, 2019) in Miami-Dade County. 

This year, the organization’s needs went beyond PR support:  students in the organization’s Peace Ambassador Leadership Program (PALP), were hoping to attend the nationally recognized Peace Ambassador Leadership Summit (PALS) locally at Florida International University (FIU) but wouldn’t be able to due to family financial constraints. Juliana knew a gift from BryteBox could help take that burden away so that the families and students could benefit from the immersive leadership experience. Now, two PALS participants were able to attend through scholarships provided by BryteBox.

BryteBox Quote

Giving back is woven into the fiber of who BryteBox is. When we have the opportunity to align with clients who share a commitment to the greater good, we see this as a tangible expression of not only what we do in marketing and public relations, but who we are. This month in particular, I’m honored that BryteBox can support these future leaders through NVEEE’s PALS program in their life journey.

Conveying Energy: How Experiential Marketing Done Well Can Solidify Brand Recognition

Challenge

Having worked with Studio DADO since their inception, six years ago, the BryteBox team understands the unique hospitality design brand and knows the four founding partners welcome ”thinking outside the box”. As the Studio’s fully outsourced marketing arm, BryteBox worked hand-in-hand with DADO to ideate, design, develop and execute the conference exhibition and communications campaign at the widely anticipated Cruise Ship Interiors Expo America (CSI America). After a pandemic hiatus had prevented DADO’s participation in 2020 and 2021, the partners wanted a fresh re-introduction to the market at the show, knowing many new faces would be in attendance.

The Big Question

How do we uniquely translate the Studio DADO brand to those not familiar with it?

Solution

In conceptualizing this year’s CSI America participation, the BryteBox team started planning in June of 2021, tapping into their own creativity to develop an on-brand experiential marketing strategy from idea to booth to follow-up. BryteBox worked hand-in-hand with the DADO founding partners to design and build a show stopping, award-winning booth. In addition to the design, development and installation of the booth, BryteBox ensured that DADO’s ROI was maximized by planning and leveraging every component of the show for increased brand exposure, including placing features and double-page ad spreads in all trade publications distributed, managing and promoting speaking opportunities, prepping the team for sales and marketing and culminating with the development of an event-specific brand.

 

Result

In the weeks leading up to the CSI America and through a fully integrated marketing-campaign, Studio DADO debuted “DADO Gelato”; an entirely new and refreshing brand. Leveraging CSI America and DADO’s social following, sneak peeks were strategically shared, building momentum for the DADO Gelato unveiling. Just a few days before the show, the DADO Gelato logo and menu were shared across all of DADO’s social channels, inviting attendees to visit the DADO booth.

With a determinedly pink color palette, the centerpiece of the 10’ x 20’ booth experience was a pink Italian ice cream piaggio, rented from the plant-based Miami brand Angie’s Epicurean and fully rebranded to DADO Gelato.This piaggio was the origin of the DADO Gelato concept, and for which the booth was designed around. Visitors to booth #913 were encouraged to scan a QR code to access a DADO Gelato branded menu, with flavors and toppings listed, and to attend the Founding Partner’s upcoming speaking sessions. Gelato cart attendants wearing DADO branded aprons scooped decadent gelato flavors including Mango Lassi, Cappuccino and Pistachio with rose petals, puffed quinoa and cacao nib toppings. The DADO partners and team members were on-hand to chat in a casual, experience-forward environment set against a pink Ocean Drive-esque backdrop , pink palm trees, beach chairs and pink floors, while jamming to Miami Beach vibes. Many booth attendees mentioned they had seen the sneak peak digital properties on the Studio DADO social channels and were curious to visit as soon as the show started.

Through the development of DADO Gelato, Studio DADO and BryteBox creatively communicated the DADO experience as one that transcends design and encompasses a luxurious, elevated and memorable impact. The multi-prong strategy of exhibiting and securing speaking and panel opportunities lead to peaked interest of media contacts, with future interviews scheduled with leading publications. Significant sales leads resulted from DADO’s participation in the trade show. And to close off an incredibly successful show for the firm,  the DADO Gelato booth was awarded the “Best Booth Design Award” on the final day of the show.

 

BryteBox Quote

“Measuring success in experiential marketing can look like a number of factors which are specific and tied to the unique goals of the client. For Studio DADO at Cruise Ship Interiors Expo, if someone walked in the door not knowing who Studio DADO was, they left not only knowing but with a feeling of joy and creative spark after visiting the booth!”

Case Study: Conveying Expertise Online: How One Real Estate Firm Attracted Multiple Market Segments With One New Website

 

Challenge

One year after launching his real estate brokerage firm, Armas Realty, founder Raidel Armas was gaining recognition in his Central Florida market, adding new agents and growing the firm’s number of closings. Agents were active in the community and Raidel was consistently networking at associations and more. While word-of-mouth referrals and reputation were going far in the early stages of the business, Raidel knew the next level of growth required a next level marketing strategy driven by web traffic, leads and, most of all, a centralized platform to showcase he and his team of agents’ expertise. The big question was…

The Big Question

How can companies effectively “show what they know” online?

Solution

BryteBox’s team of strategists sat down with Raidel and listened to how he conceptualized his ideal website, a hub of information for his brand. They also listened to identify the real estate firm’s core audience segments, where and how it was positioned in the market, and what set Raidel and his team apart from their competitors. Combining a comprehensive competitive analysis with their discovery sessions with Armas Realty, the BryteBox team presented an initial layout and framework for the new website. Simultaneously, the team integrated Raidel’s passion into the brand language, tone, colors and font to present a unified, singular look and feel, synonymous with the firm. The BryteBox team performed virtual walkthroughs, noting integrations and iterations, keeping the segments front of mind throughout the design and build.

 

Result

When the new website was launched, Raidel and his agents were able to rest secure in knowing their expertise and energetic culture translated seamlessly between the real world and digital world. Each of their target market segments could land on their website, find pertinent answers to their questions, access resources specific to their needs and easily reach out to the team for a coffee chat, the next step in the Armas Realty sales process.

BryteBox Quote

“In our work with company founders, there is often not a lack of passion! Our role as strategists, writers and specialists is to translate that passion into marketable resources- such as a website- that speaks the language of the clients’ customers. For Armas Realty, we had the privilege and challenge of distilling passion and expertise into a digital powerhouse of both timely and targeted information for multiple customer segments.”

Case Study: Leading with Authenticity: How BryteBox Prioritizes Thought Leadership Opportunities for Clients

Challenge

In our work with companies across hospitality and design, healthcare and more, we often meet with founders who have been in their respectives industries for not years, but decades. It is not uncommon to hear that the founder spent years studying, training and exacting their craft prior to launching their company. Oftentimes, they also stay within a revenue-producing role, working alongside their staff to serve clients. Their expertise is sought after as shown by their repeat clients and expansive portfolios. While they are working in their business, these founders often need support in working on their business. At the height of their expertise, we find founders often are driven to give back to their industry through thought leadership and desire to begin speaking, writing and sharing their hard-earned knowledge while continuing to grow their company. The challenge lies in how to find opportunities, how to pitch and position and how to find the time! The bigger question remains…

The Big Question

How can companies and their founders get the exposure they need and want in industry publications?

Solution

Drawing on internal public relations and content messaging expertise, BryteBox conducts thorough discovery with the client to understand their expertise, message, unique selling points and more in the context of their industry and market. Because clients have decades-long experience, we utilize our skills to enhance their story and develop their authentic, clear voice. Clients are taken through a proprietary process including the creation of a publication and media outlet wishlist. Once the foundational phase is completed, our team is tooled to consistently scan the industry for events, speaking opportunities, trade shows and publications for ‘right fit’ opportunities. Our public relations specialists are often embedded in client companies and are able to pitch the company with little or no additional and time-consuming information necessary from the client. Additionally, we track editorial calendars to ensure no opportunity is missed for an ideal placement and cross-research for clients in complementary specialties.

 

Result

Our client placements include national outlets such Forbes, Condé Nast Traveler, CBS This Morning, Bloomberg, Reuters and more. We also align our client’s business objectives with industry, regional and local outlets and regularly make targeted placements as a result of strong editor relationships, editorial calendar tracking and full cycle management from “pitch to print.”

BryteBox Quote

Just as long-term clients are developed one conversation and one high quality deliverable at a time, each public relations outreach and touchpoint builds your reputation in your industry’s media landscape. With consistency, time and patience, you will experience the benefits of keen targeting and high-profile placements.

Case Study: Differentiating in a Crowded Industry: How BryteBox Positions Clients To Be Seen & Heard

 

Challenge

As the past two years of the pandemic thankfully albeit slowly come to an end, businesses and their leaders are eager to get off Zoom and back in person! This year’s event season will once again be live and conferences will have full schedules of panel discussions, keynotes, breakout sessions and animated exhibit floor conversations. Back to normal, businesses and companies are emerging with a renewed focus on building their brand and a deep hunger to grow their client base. Being seen, heard and known within an industry and amongst peers has never been more important, but the question remains…

The Big Question

As in-person events kick off again, how can companies stand out within their own industry?

Solution

In the words of Brian Chesky, “Build something 100 people love, not something 1 million people kind of like.” At BryteBox, we apply this marketing principle directly to positioning our clients as thought leaders, or SMEs (subject matter experts). 

Each of our clients are well-rooted in their respectives industries, with decades of experience and insight. We leverage this expertise by scouting opportunities for clients to contribute as presenters in industry trade shows and expos. Leading these opportunities, we adopt a multi-prong approach to elevate branding, personally (for each stakeholder) and corporately. We interview leadership individually to understand who they are, what they’ve accomplished and where their passion lies for the company’s future. With these key insights, we craft compelling and authentic content and effectively position our clients while keeping true to who they are. 

Our PR team then gets to work, identifying opportunities where we can highlight our client’s expertise through the background and achievements of their leadership and of the company. Once a thought-leadership opportunity is confirmed, the BryteBox team supports our client with media preparation while our digital team creates branded graphics and content to promote the opportunity on our client’s social media channels to ensure maximum exposure. 

Post event, the BryteBox content team works with our clients to develop event recaps and key takeaways. We promote the post-event content via our client’s communications channels, including email, social media and web properties. 

Result

Through BryteBox’s multi-pronged approach to thought leadership opportunities, our clients and their leadership are strategically and purposefully positioned within their industry. With this structured and tested strategy, BryteBox clients have seen their industry profile rise with new projects, larger customers and additional speaking opportunities.

BryteBox Quote

In a world where anyone can be anything, especially online, knowing your stuff stands out! Amplifying our clients’ expertise and their unique voice in a competitive marketplace is the foundation of our work at BryteBox.

Case Study: Maximizing Trade Show Spending: How BryteBox Curated a Multichannel Strategy for Success

Challenge

Often the greatest opportunities are found in the greatest challenge. This was certainly the case for Studio DADO as an up and coming design studio in the industry. When U.K.-based Cruise Ship Interiors Expo (CSIE) held their inaugural CSIE America trade show in Miami, Studio DADO knew they could not pass up the opportunity to elevate their brand and deepen their industry relationships. With the trade show taking place locally at the Miami Convention Center, it would be easy to leverage the studio’s marketing spend; creating a memorable and compelling booth design, developing a concise brand pitch, ensuring the sponsored VIP event went off without a hitch, and prepping  DADO team members for at-event relationship building…or would it?

With a multiple sponsorships across the multi-day trade show and a number of team members needing to devote all of their time to ever-growing client work, the DADO founders had one question on their mind:

The Big Question

How can we maximize our trade show marketing spend to make sure we make the industry splash we’re after?

Solution

With a clear goal of making sure every dollar spent was executed in a way to bring in business, the ‘how’ also became clear: a cohesive, integrated show experience. Enter the BryteBox team of marketing, social media and public relations consultants with experience in trade show planning and execution. The BryteBox team worked hand-in-hand with the DADO team to develop a branded theme for sponsorship (take a look at the domino-inspired booth and swag nodding to Miami’s Domino Park in Little Havana), a targeted 24-page trade show prep guide, a full event schedule, a two-hour staff training in expo best practices, all marketing collateral and equipment including pre-loaded iPad portfolios and scanners, and media lists with pre-scheduled interviews. The omnichannel strategy took into account the business opportunity for DADO at each sub-event and floor walking time. Each member of the DADO team, being thoroughly equipped by BryteBox with collateral and training, was able to confidently execute their role at the show, and get back to the office to do their design work without additional stress!

Result

DADO’s cohesive, integrated show experience propelled their brand years forward in industry regard. CSIE reported the DADO booth was the most visited booth at the expo, resulting in the highest number of contacts and leads of any sponsor. Instead of the already time-stretched DADO team trying to pull together marketing, social media and public relations for themselves, BryteBox aptly ensured all organization, preparation and execution of trade show activities were fully handled.

 

BryteBox Quote

Spending on a trade show is easy: choose your level of sponsorship and issue payment. Creating a memorable brand experience and maximizing spend at every level and sub-event takes coordination and experience. The dynamism of our own team at BryteBox comes alongside clients like Studio DADO to ensure the most effective and positive trade show experience imaginable!

 

Streaming Stories of Art: Boosting Brand Exposure Via Instagram Live

 

Challenge

Our client Studio DADO, Miami-based hospitality and cruise ship design firm, sought to leverage the momentum of Miami Art Basel 2021. The event brings the international art world together with more than 250 of the world’s leading galleries and 4,000+ artists, making it the ideal occasion for sharing the story of Studio DADO’s involvement in the art world. Though not a traditional gallery, the firm’s creative work relies on artistic design, presenting us with a unique marketing opportunity to position Studio DADO in the center of Miami’s buzzing Basel art scene. 

The Big Question

How do we position Studio DADO among Art Basel’s art dealers, artists, collectors, and enthusiasts to best leverage the firm’s creative talent, expertise, and experience?

Solution

Over the past five years that BryteBox has worked with Studio DADO, the design firm has collaborated with many artists across dozens of projects. With Art Basel coming to Miami, we seized the opportunity to position the brand and garner exposure around the international event by focusing on Studio DADO’s multifaceted approach to their designs. 

Art Basel was a chance to emphasize Studio DADO’s work, which is artistic at its core. We decided to activate a social media campaign to spotlight how art is integrated into the very foundation of Studio DADO. From small sculptures and custom tiles to large-scale installations, integrating commissioned pieces into the image of a consumer brand is an intrinsic element to the firms’ success.

This social media campaign included Instagram lives and informational panels highlighting the unique and extensive catalog of custom commissioned and curated artwork, sculptures, and design elements featured throughout Studio DADO’s projects. 

Founding Partner Yohandel Ruiz and Director Jessica Therburg hosted the live stream event, as laid out by our campaign strategy. During the Studio DADO-led Q&A session, the design team chatted with artist Amy Rader Design about her custom digital murals for the staterooms aboard Norwegian Cruise Line’s Prima vessel and the persisting influence of art and design on interior spaces and beyond. 

Studio DADO encouraged viewers to join the Live and ask the team questions in the last few minutes of the live session. This highly interactive experience piqued viewers’ interest and humanized their connection to the design firm. Ultimately, this showcase maximized the importance and influence of art on DADO’s designs. 

Result

We delivered a campaign brief, social content, and Instagram Live strategy and management to Studio DADO, thus kicking off the #ArtBaselMiami2021 campaign. Our content featured some of the most memorable and striking art pieces Studio DADO curated for their clients.

Throughout the campaign, we reached 1989% more non-followers and gained 900% more website taps, 239% more profile visits, 895% more live video impressions compared to the week prior.

Studio DADO reached new audiences on Instagram Live and launched a recurring live series segment due to the success of the Art Basel campaign. We didn’t simply reach new people–we shared the artist’s story and the inspiration behind their work with new people. Studio DADO met its social media goals for the end of 2022, boosted its social media presence and following, and ended the year on a Bryte note.

BryteBox Quote

Humanizing audience interaction with your company is crucial to establishing strong connections. This can be as simple as going live on Instagram and encouraging interactions between your team and network. Re-establish your brand’s story to introduce yourself to newer audiences: Why is your business important? What led you up to this point? What inspires your brand? When you care, your viewers want to care, too.

Wrapping up the year on a Bryte Note

With our eyes set on 2022, we reflect on this past year with gratitude for the growth we’ve experienced. In these last twelve months, we established new relationships, expanded our team, overcame unforeseeable challenges, and were finally reunited in person again! 

We recovered from the pandemic setback. Thanks to our thorough planning and the commitment of our team we quickly (and successfully) pivoted our projects in an unprecedented turn of events. We regained the revenue, grew our client portfolio and our team; Juliana, Brad, Gabriella, Vivianna, Maria, Alejandra, Rebecca, Terry, Alexey, Daniela, and Carly. 

This last quarter has been a busy one! We celebrated a handful of work anniversaries with clients and resumed our participation in networking events and industry trade shows. It felt surreal to safely participate in our first conference in 18 months! 

As we wrap up the year and prepare for the holidays, we’d like to express our appreciation for our clients, team, and supporters. The heart of what we do is found within you. Our story is constantly unfolding, and we’re grateful for everyone helping us write it. 2022 will be one for the books. 

Thank you for following our 7-year journey and cheering us on. Wishing the happiest of holidays to you and yours. 

Juliana and Brad

—————–

A Year to Remember 

Aside from adding new clients, new team members, and meeting in person again, we launched the BryteBox blog. Through our blog, we’re able to share our client success stories and provide insight into the BryteBox way of doing things. Here are a few of our favorite case studies (worth the read, in our opinion): 

Cheers to a Bryte Year Ahead

We have big plans churning behind-the-scenes that we’re ecstatic to share with you in the months to come, including launching new brands and revamping our own!

If you’ve worked with us, you know that we don’t just work in our business–we’re constantly working on our business, and we work with our clients to do the same. We practice what we preach.

2022 is already promising to be another stellar year for our team and for our clients. 

Stay tuned for more!

 

Crushing Client’s Goals With Annual Planning

Challenge

Things are constantly changing in our clients’ businesses: new employees are hired, markets mature, customers come and go, companies scale.

With so many moving parts required to run a business and keep it relevant in its market, a lack of a strategic long-term marketing plan can result in costly and haphazard advertising, marketing, and promotional efforts. Without clear expectations for the year ahead, there are no guidelines for accomplishing a company’s goals or strategies for planning and budgeting.

The Big Question

How can we create and execute a marketing plan for each client that clearly identifies the exact steps and activities needed to achieve the company’s year-long marketing objectives?

 

Solution

BryteBox’s annual planning process is a powerful catalyst that lays the foundation for the subsequent year. By meeting with each client to review historic goals and objectives and discuss the year ahead, we create a comprehensive blueprint that outlines each organization’s overall marketing effort for the new year, leaving little to no guesswork for our clients’ forthcoming marketing game plan. 

During a detailed yearly planning process with the client, we identify stakeholder goals through a comprehensive review of past activities within each communication channel, such as public relations, advertising, social media, and more. Then, we flesh out the internal plans that will allow us to hit these goals. By assigning short-term and long-term tasks to our team, we can successfully execute the annual plan throughout the year.

 

ResMarketing Planult

We prefer to create marketing plans for our clients yearly, revisiting the plan at least once within each fiscal year. The purpose of creating a marketing plan is to identify  what steps and individual activities will be carried out to achieve each company’s marketing objectives across communications channels. We then plan marketing strategies and tactics with a quarterly focus and map out tasks monthly. Through this process, the BryteBox team sets practical goals and can track performance while following along using the yearly plan as a compass. 

We don’t like surprising our clients. Planning a year in advance provides a roadmap of the activities and campaigns we need to develop, to reach the goals that we outline for each client and stay within their budgets. If there are fluctuations in workload or additional marketing opportunities to consider, they’re identified during the annual planning session. Each channel’s resources and hours are analyzed during yearly planning, so all parties know what to expect. With a strategic foundation in place, we can be nimble as business conditions shift. A solid foundation allows us to keep up with the fast-paced industries of our clients and be prepared to execute updates to stay ahead of changes and competition quickly. 

Incorporating a comprehensive business assessment, establishing a yearly planning process, and focusing on a concise, measurable set of priorities ensures the success of annual marketing campaigns on both sides.

BryteBox Quote

Make your business New Year’s resolution to start the year with an annual marketing plan. Outline your business objectives and the marketing strategies and tactics you plan to use to achieve them. Annual marketing planning is our go-to strategy for helping clients stay ahead of the curve. When our clients have peace of mind knowing there’s no ambiguity in their marketing plan, everyone wins.