Blogs

Case Study: Studio DADO Art Basel

 

Challenge

Our client Studio DADO, Miami-based hospitality and cruise ship design firm, sought to leverage the momentum of Miami Art Basel 2021. The event brings the international art world together with more than 250 of the world’s leading galleries and 4,000+ artists, making it the ideal occasion for sharing the story of Studio DADO’s involvement in the art world. Though not a traditional gallery, the firm’s creative work relies on artistic design, presenting us with a unique marketing opportunity to position Studio DADO in the center of Miami’s buzzing Basel art scene. 

The Big Question

How do we position Studio DADO among Art Basel’s art dealers, artists, collectors, and enthusiasts to best leverage the firm’s creative talent, expertise, and experience?

Solution

Over the past five years that BryteBox has worked with Studio DADO, the design firm has collaborated with many artists across dozens of projects. With Art Basel coming to Miami, we seized the opportunity to position the brand and garner exposure around the international event by focusing on Studio DADO’s multifaceted approach to their designs. 

Art Basel was a chance to emphasize Studio DADO’s work, which is artistic at its core. We decided to activate a social media campaign to spotlight how art is integrated into the very foundation of Studio DADO. From small sculptures and custom tiles to large-scale installations, integrating commissioned pieces into the image of a consumer brand is an intrinsic element to the firms’ success.

This social media campaign included Instagram lives and informational panels highlighting the unique and extensive catalog of custom commissioned and curated artwork, sculptures, and design elements featured throughout Studio DADO’s projects. 

Founding Partner Yohandel Ruiz and Director Jessica Therburg hosted the live stream event, as laid out by our campaign strategy. During the Studio DADO-led Q&A session, the design team chatted with artist Amy Rader Design about her custom digital murals for the staterooms aboard Norwegian Cruise Line’s Prima vessel and the persisting influence of art and design on interior spaces and beyond. 

Studio DADO encouraged viewers to join the Live and ask the team questions in the last few minutes of the live session. This highly interactive experience piqued viewers’ interest and humanized their connection to the design firm. Ultimately, this showcase maximized the importance and influence of art on DADO’s designs. 

Result

We delivered a campaign brief, social content, and Instagram Live strategy and management to Studio DADO, thus kicking off the #ArtBaselMiami2021 campaign. Our content featured some of the most memorable and striking art pieces Studio DADO curated for their clients.

Throughout the campaign, we reached 1989% more non-followers and gained 900% more website taps, 239% more profile visits, 895% more live video impressions compared to the week prior.

Studio DADO reached new audiences on Instagram Live and launched a recurring live series segment due to the success of the Art Basel campaign. We didn’t simply reach new people–we shared the artist’s story and the inspiration behind their work with new people. Studio DADO met its social media goals for the end of 2022, boosted its social media presence and following, and ended the year on a Bryte note.

BryteBox Quote

Humanizing audience interaction with your company is crucial to establishing strong connections. This can be as simple as going live on Instagram and encouraging interactions between your team and network. Re-establish your brand’s story to introduce yourself to newer audiences: Why is your business important? What led you up to this point? What inspires your brand? When you care, your viewers want to care, too.

Wrapping up the year on a Bryte Note

With our eyes set on 2022, we reflect on this past year with gratitude for the growth we’ve experienced. In these last twelve months, we established new relationships, expanded our team, overcame unforeseeable challenges, and were finally reunited in person again! 

We recovered from the pandemic setback. Thanks to our thorough planning and the commitment of our team we quickly (and successfully) pivoted our projects in an unprecedented turn of events. We regained the revenue, grew our client portfolio and our team; Juliana, Brad, Gabriella, Vivianna, Maria, Alejandra, Rebecca, Terry, Alexey, Daniela, and Carly. 

This last quarter has been a busy one! We celebrated a handful of work anniversaries with clients and resumed our participation in networking events and industry trade shows. It felt surreal to safely participate in our first conference in 18 months! 

As we wrap up the year and prepare for the holidays, we’d like to express our appreciation for our clients, team, and supporters. The heart of what we do is found within you. Our story is constantly unfolding, and we’re grateful for everyone helping us write it. 2022 will be one for the books. 

Thank you for following our 7-year journey and cheering us on. Wishing the happiest of holidays to you and yours. 

Juliana and Brad

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A Year to Remember 

Aside from adding new clients, new team members, and meeting in person again, we launched the BryteBox blog. Through our blog, we’re able to share our client success stories and provide insight into the BryteBox way of doing things. Here are a few of our favorite case studies (worth the read, in our opinion): 

Cheers to a Bryte Year Ahead

We have big plans churning behind-the-scenes that we’re ecstatic to share with you in the months to come, including launching new brands and revamping our own!

If you’ve worked with us, you know that we don’t just work in our business–we’re constantly working on our business, and we work with our clients to do the same. We practice what we preach.

2022 is already promising to be another stellar year for our team and for our clients. 

Stay tuned for more!

 

Crushing Client’s Goals With Annual Planning

Challenge

Things are constantly changing in our clients’ businesses: new employees are hired, markets mature, customers come and go, companies scale.

With so many moving parts required to run a business and keep it relevant in its market, a lack of a strategic long-term marketing plan can result in costly and haphazard advertising, marketing, and promotional efforts. Without clear expectations for the year ahead, there are no guidelines for accomplishing a company’s goals or strategies for planning and budgeting.

The Big Question

How can we create and execute a marketing plan for each client that clearly identifies the exact steps and activities needed to achieve the company’s year-long marketing objectives?

 

Solution

BryteBox’s annual planning process is a powerful catalyst that lays the foundation for the subsequent year. By meeting with each client to review historic goals and objectives and discuss the year ahead, we create a comprehensive blueprint that outlines each organization’s overall marketing effort for the new year, leaving little to no guesswork for our clients’ forthcoming marketing game plan. 

During a detailed yearly planning process with the client, we identify stakeholder goals through a comprehensive review of past activities within each communication channel, such as public relations, advertising, social media, and more. Then, we flesh out the internal plans that will allow us to hit these goals. By assigning short-term and long-term tasks to our team, we can successfully execute the annual plan throughout the year.

 

ResMarketing Planult

We prefer to create marketing plans for our clients yearly, revisiting the plan at least once within each fiscal year. The purpose of creating a marketing plan is to identify  what steps and individual activities will be carried out to achieve each company’s marketing objectives across communications channels. We then plan marketing strategies and tactics with a quarterly focus and map out tasks monthly. Through this process, the BryteBox team sets practical goals and can track performance while following along using the yearly plan as a compass. 

We don’t like surprising our clients. Planning a year in advance provides a roadmap of the activities and campaigns we need to develop, to reach the goals that we outline for each client and stay within their budgets. If there are fluctuations in workload or additional marketing opportunities to consider, they’re identified during the annual planning session. Each channel’s resources and hours are analyzed during yearly planning, so all parties know what to expect. With a strategic foundation in place, we can be nimble as business conditions shift. A solid foundation allows us to keep up with the fast-paced industries of our clients and be prepared to execute updates to stay ahead of changes and competition quickly. 

Incorporating a comprehensive business assessment, establishing a yearly planning process, and focusing on a concise, measurable set of priorities ensures the success of annual marketing campaigns on both sides.

BryteBox Quote

Make your business New Year’s resolution to start the year with an annual marketing plan. Outline your business objectives and the marketing strategies and tactics you plan to use to achieve them. Annual marketing planning is our go-to strategy for helping clients stay ahead of the curve. When our clients have peace of mind knowing there’s no ambiguity in their marketing plan, everyone wins.

Scaling Successfully: Using Standard Operating Procedures to Grow Your Business

Challenge

At one point or another, ambitious, successful entrepreneurs reach a crossroads where their business is thriving, and their sights begin to set on scaling. The next step is figuring out how to leverage one’s time and skills as a business owner while most efficiently expanding the team, all without affecting the quality of output. 

Without a proper blueprint in place, scaling is doable, but it’s likely to be haphazard and time-consuming, ultimately impeding the ability to scale efficiently. 

The best way forward is by working “on” the business, not “in” the business: creating step-by-step guidelines for all business operations, and communicating the process to all team members involved.

The Big Question

How can we assist business owners to most effectively scale, and by doing so, transfer company knowledge, communicate expectations, and improve efficiencies? 

Solution

Introducing standard operating procedures. SOPs are a set of thorough instructions for how to get things done in a particular business. They’re highly detailed, ensuring that a company can guide its team members through relevant processes in the precise manner expected of them.

As BryteBox has scaled alongside our clients, we have familiarized ourselves with the process of establishing SOPs suited to the particular needs of each business. Often, our clients are preparing to scale, and we can establish SOPs preliminarily. In other instances, SOPs have to be drawn up reactively to standardize existing procedures in order to streamline, enhance troubleshooting, and free up essential resources that can be focused elsewhere, like sales and expansion. In either instance, BryteBox has crafted a consultative process for establishing a client’s SOPs, which begins with capturing a brand’s narrative of procedures and extracting from it an actionable set of tasks and expectations for their completion.

Result

By effectively capturing each business operation’s narrative and designing SOPs based on it, we create a standardized approach to tackling the business’s to-dos, streamlining processes, and improving output. 

With a master list of SOPs that is peer-reviewed, approved, and adopted, we can keep our team and our clients’ teams on track with replicable SOPs that can be simply duplicated each month. All SOPs are conveniently tied to a task or relevant template and entirely digitized for easy access throughout the organization. 

With this ultimate guide to the business, our clients can shift their focus to business growth by expanding their team, optimizing their organizational roles, and prioritizing newly available resources to improve operations overall. When expectations are clear and transparency is high because of communicated SOPs, there is less space for uncertainty and more room for the successful scaling of a brand.

BryteBox Quote

Summing up your business processes down to the detail can be daunting—we’ve been there. SOPs aren’t standard across the board; they’re familiar to your particular business, which means they’ll take on the format that best works for your brand. We encourage focusing on the short-term vision first and then layering on your brand’s long-term goals. Our consultative, comprehensive approach is a great starting point for establishing what successful operations mean to you and your company.

The Story Behind the Space: Capturing Studio DADO’s Design Narrative through Design Discovery Sessions

Challenge

Creative minds, designers, and innovative entrepreneurs tend to thrive when they have the space to design their own ideas and solutions; boundaries can be stifling—unless implemented properly. A strong design brief can provide a much-needed balance of format and freedom. 

Our client Studio DADO, a hospitality design firm, manages multiple projects simultaneously, all with detailed design stories that we must effectively capture and share with their audiences through multiple mediums. With Studio DADO’s growing list of clients and projects, our original system of interviewing the design team needed an overhaul, one that would allow us to streamline and scale our information-gathering process while preserving the authenticity of the designers’ creative process.

The Big Question

As the Studio DADO business continues to expand, how can we most effectively capture the design story behind each of their spaces to simplify the brand’s internal and external communication and media efforts?

Solution

As Studio DADO grew, their bandwidth for non-design-related work shrank, yet we found ourselves with more content to collect than ever before. It was imperative that we create a process to effectively capture the design story behind each Studio DADO space and to strategically present that information to their clients for use in their own press and marketing efforts.

The answer lay within our Design Discovery and Design Brief. We dubbed the process the “New Space Discovery,” which began with a Design Discovery session that would be conducted for each new project. During these sessions, Studio DADO’s lead designers walked us through the same design presentations they presented to their clients, giving us an in-depth look into the designs. Based on the details provided during the Design Discovery we drafted a Design Brief deliverable, including the specific influences behind each project, its design story, the many design elements and the inspiration behind why they were selected. By dedicating an hour or two at the onset of a project, we were able to maximize the content we gathered and repurpose it throughout our marketing.

Result

Through the Design Discovery process, we were able to capture the designers’ vision for each project in their unique voice, allowing us to leverage the information for future content releases, PR efforts, social media, and web for our own marketing, and for use by DADO’s clients for their own marketing and communications efforts.

By dedicating a set amount of time towards securing a Design Brief from the get-go, we learned important project information from the start, saving vital time for Studio DADO and their clients. With a cache of content straight from the designers, we gathered pre-approved material that strengthened DADO’s communication and relationship with their clients, while also conducting more timely press efforts.

BryteBox Quote

Behind their myriad of clients, design projects, and spaces lies Studio DADO’s creative narrative. Each space they design is a collaborative effort and represents an accumulated design vision that is woven throughout all of their spaces. It’s imperative that we honor these stories and share the inspiration behind them with the Studio DADO audience. Our New Space Discovery does just that, detailing and describing the nuances of each creative decision.

Streamlining Systems: Increasing Brand Visibility with Cloud-Based Lead Tracking

Challenge

Not all leads are created equal. The path to purchase—the journey a user takes across channels and campaigns to convert from a prospect to a customer—is different for every organization, and in our current digital age, leads can funnel in from more touchpoints than ever. A common challenge we have identified for our clients is the management and tracking of inbound leads whether it’s an insufficient lead registration system or a lack thereof. With a nonoptimal or nonexistent lead tracking process, our clients were missing opportunities to maximize lead touchpoints and conversions. So, we sought to implement an effective lead tracking system that would enhance their lead quality, revenue, and sales strategy, without being overly complex.

The Big Question

How can we create a simple yet effective lead tracking process that clients can easily adapt to the specific needs of their organization?

Solution

The simplest solution is almost always the best. To avoid clients wasting time and resources on deadends and focusing instead on high-quality leads, we had to create a lead registration process that was straightforward yet customizable. Through cloud-based collaborative documents, designed with organization members in mind, we implemented a system of spreadsheets capable of capturing and monitoring the details of every lead. By fully integrating the lead tracking system into existing communication channels like email marketing lists, we were able to maximize lead retargeting opportunities. Increased visibility meant that teams could more easily plan their workflows, and newly improved lead analytics powered new marketing and sales strategies. Most importantly, the ease of use of our cloud-based system offered clients a way to freely adapt the spreadsheets to their brand’s unique metrics and goals.

Result

A streamlined lead tracking system can lead to impactful results. With a simple yet powerful process in place, our clients were able to easily integrate a lead registration system that they could customize to their brand’s specifications, creating a more organized internal operation overall. Now, team members can easily identify prospective customers, closely monitor the customer journey, and take ownership of active leads. By empowering our clients to do more with less, they improved their lead tracking, strengthening conversion and retention rates.

BryteBox Quote

Implementing a strategic, yet simple lead management and tracking system can make a world of difference on a business’s bottom line. By adding straightforward sales tracking processes to our client’s internal systems we can give businesses the direction, tools, and workflows they need to ramp up their sales game, without overwhelming them or bogging them down with sophisticated systems. We know firsthand how inextricably tied the marketing and sales process is, and the closer these two departments can work together, the greater their chances of success.

Conquering the Stagnation Cycle: How Implementing an Action Plan Led to Record-Breaking Sales

Challenge

Planning is an essential internal business process that charts a course for innovation and expansion. One brand, in particular, understood that the future growth of their company lay in the potential insights of in-depth analysis, so they proceeded to outsource a compressive audit of their operation.  

Years later, a now decade-old analysis of the company identified significant growth opportunities for the brand, but an action plan was never set into place. Stuck in a cycle of stagnation, their growth strategy was hindered by just one thing: executing it. Without the actual application of the growth plan, sales plateaued, yet, the possibility for exponential growth lay just out of reach.

The Big Question

How can we take actionable steps towards realizing our growth potential without the proper methods of execution? 

Solution

There is a delicate balance between planning and execution, and it’s one that BryteBox knows well. Upon acquiring the client, we conducted our own reporting, determined to identify and fill the gaps that had hindered the business from generating larger profits, expanding its workforce, and increasing sales. We made strategy updates, created an action plan, and moved forward with putting it into play, a crucial step that the business could not implement on its own. 

With a detailed course of action, and the necessary tools and resources to finally get down to business, BryteBox gave the company the means and the motivation to accomplish the significant growth that seemed unattainable for so long.

Result

BryteBox added a layer of accountability and execution that had been the brand’s missing link. We delegated responsibilities, assumed all of the marketing tasks, and established standard operating procedures, freeing up the company to focus on its core competencies. Through recurring meetings and open lines of communication, we now operate as an extension of the brand, continuously improving workflows and optimizing strategies as we go.

Finally, after years of static growth, the company had a record-breaking sales month that exceeded its quota. Newly structured roles and responsibilities, and hard-earned employee promotions have boosted workplace morale and engagement.

BryteBox Quote

The foundation for quality client relationships is built on mutual trust. When we began working with this client, it was evident that they had entrusted us to find the best course of action for their unique situation, and we felt confident that we could deliver. It’s their open-mindedness, drive for innovation, and transparency that allowed us to work in tandem with their team. Through this genuine collaboration we’ve successfully invested in their growth and they in ours.

Supporting Coastlines, Online: Optimizing a Non-Profit’s Digital Presence to Expand the Impact of their Grassroots Volunteer Network

Challenge

Community and communication are key for the Surfrider, an organization steeped in local activism and leadership opportunities for volunteers. The website is a touchstone for current and future volunteers to find timely information about current campaigns, programs, and events from beach clean-ups to dune restoration. With their sights set on the coastlines, Surfrider’s Miami Chapter needed support online, but reliable web developers were few and far between among their network of water and wave enthusiasts. A backlog of updates and communications had become a bottleneck, limiting the organization’s reach and growth opportunities. The site was in desperate need of streamlined web content but without the technical know-how, these critical updates were long delayed.

The Big Question

How can we maintain the most up-to-date web content to encourage volunteerism and expand the Surfrider network, without the internal know-how?

Solution

Essential web updates had been long accumulating, so BryteBox developed a strategic approach to tackling the overdue to-do list. They took a hands-on approach, promptly commencing real-time, optimized web updates to the layouts, plugins, and backlinks. Through their efficient communication process, BryteBox easily tracked and prioritized all incoming tasks requested by Surfrider.

Result

By completing critical web updates, BryteBox refreshed the chapter’s current programs and campaigns and maximized the website as a go-to communication tool for the organization. With this newly improved content, the Surfrider Miami chapter can reliably promote its initiatives and serve as a source of timely information for volunteer and leadership opportunities, while continuing to bring together people who love the ocean and work hard to protect it. 

BryteBox Quote

BryteBox is a staunch supporter of organizations such as Surfrider Foundation that champion the world’s oceans, waves, and beaches. We are happy to offer our services for the advancement of a philanthropic cause that fosters a network of powerful leaders and creates a global ripple effect through science, community, and respect. Thank you for all that you do, Surfrider Foundation!

Conquering Paid Advertising: How One Franchise Cooked Up A Paid Advertising Strategy with Stellar Results

Challenge

Owning and operating their local food-based business, the owners knew they were missing out on the secret sauce of paid advertising. Like any business owner focused on growth, they rolled up their own sleeves and began creating and placing ads to promote their service to the local market. Day-to-day operations soon took priority, and the duo realized understanding the ins and outs of the world of paid advertising took more time than they had available. Overwhelmed by months and months of money spent, they recognized their digital advertising budget dollars simply weren’t yielding the sales they hoped for. In fact, they weren’t even sure their ads were reaching their ideal audiences which added to their concern. Expertise and strategy were the missing ingredients and one question loomed on their minds…

The Big Question

How can we get in front of the right customers with the right offering?

Solution

Deciding they couldn’t carry on another month spending their advertising budget without results, the owners reached out to the BryteBox team for an initial conversation. Together with the duo, BryteBox reviewed previous paid advertising campaigns to identify successful keywords, audiences, and sales funnels. The team asked questions to identify the services that had the highest return on investment in order to boost advertising in those markets. From there, BryteBox created a custom advertising strategy that would provide peace of mind to the owners. BryteBox established new Google ad campaigns and segmented the different services by ad groups. This segmentation enabled the owners to effectively target different audiences and solicit services unique to their needs. During the follow-up monthly meetings, ByteBox reported results using established KPIs and optimized the strategy on an ongoing basis, giving time back to the owners to concentrate on operating their business.

Result

Transitioning from ad hoc paid advertising to a multi-faceted Google ads campaign was a profitable pivot for the franchise. By localizing and leveraging high revenue services, the ad campaign appealed to a broad range of customers seeking their services in the target market. By segmenting each of their services into different ad groups, BryteBox included language and landing pages that best fit exactly what the user was looking for which leads to a higher conversion rate. In the last 6 months, the owners have seen a 640% return on their advertising investment! Inbound leads and sales, specifically measured through Google metrics and tracking, have increased significantly with harder to reach segments now engaged by the franchise online. As an added benefit, the BryteBox team ensured the strategy was agile to allow the franchise to do seasonal advertising to promote holiday events and summer camps.

BryteBox Quote

When we ask clients how their paid advertising is going, we are usually met with one of two replies: a look of bewilderment or utter frustration. We get it! Clicks, conversions, funnels… It’s another world of lingo that requires investment, expertise and customer response testing that most business owners don’t have the time or interest to do themselves. Here at BryteBox, we’ve honed strategies that provide significant advertising ROI, completely outsourced ad oversight and the all-important peace of mind.

Telling the Business Story: How One Start-up Maximized Their Blog To Authentically Connect

Challenge

When design and build experts Gaston and Norma Galella decided to leave their corporate roles, they knew their next endeavor would require their full attention, energy, and expertise. While they had strong personal reputations in their trade and a respected network of vendors, the duo still needed help launching their high-end concierge renovation firm, Duoma Atelier. BryteBox came alongside Gaston and Norma in their launch, creating social media channels and developing a state-of-the-art website to attract Duoma Atelier’s discerning prospective clients. With the backend systems in place, one key question remained…

The Big Question

How can we authentically tell our personal and professional story in such a way that clients are eager to connect with us?

Solution

With the firm’s market launch around the corner, BryteBox developed a comprehensive communications strategy, with the Duoma Atelier blog at the heart. The BryteBox team sat down with and interviewed Gaston and Norma to hear their story in their own words, documenting not only the facts, but their tone and motivation to provide families with luxurious and lifestyle-forward places to call home. The team also researched industry and geographic trends to find the marketplace pulse and to position Duoma Atelier’s outreach at the forefront. Equipped with this key information, BryteBox developed a series of blogs to precisely introduce the Duoma Atelier brand story, allowing Gaston and Norma peace of mind to focus on their own expertise in launching the firm.

Result

With a monthly blog hosted and branded in consistency with their website as well as reflecting SEO best practices, Duoma Atelier is poised to speak the language and attract Gaston and Norma’s ideal clientele. BryteBox developed a blog creation and publication system that only requires ideation and creativity from the duo, eliminating the time-intensive aspects of running a successful blog. Fully integrated into all their communications channels including their newsletter and social media, the Duoma Atelier blog is a creative outlet for Gaston and Norma to truly tell their story, the details behind their designs, and showcase what is important to them. The content is resonating as visitors spend on average one minute and forty-five seconds on a single blog page, showing the audience is reading and engaging with their content.

BryteBox Quote

Translating our interview meetings with Gaston and Norma into content that is not only connecting, but selling their concierge services is a win for them and for our BryteBox team. The systems we have created and automated for their communications ensures they can do what they do best everyday: design and build remarkable spaces for families in South Florida!