Blogs

Case Study: Conveying Expertise Online: How One Real Estate Firm Attracted Multiple Market Segments With One New Website

 

Challenge

One year after launching his real estate brokerage firm, Armas Realty, founder Raidel Armas was gaining recognition in his Central Florida market, adding new agents and growing the firm’s number of closings. Agents were active in the community and Raidel was consistently networking at associations and more. While word-of-mouth referrals and reputation were going far in the early stages of the business, Raidel knew the next level of growth required a next level marketing strategy driven by web traffic, leads and, most of all, a centralized platform to showcase he and his team of agents’ expertise. The big question was…

The Big Question

How can companies effectively “show what they know” online?

Solution

BryteBox’s team of strategists sat down with Raidel and listened to how he conceptualized his ideal website, a hub of information for his brand. They also listened to identify the real estate firm’s core audience segments, where and how it was positioned in the market, and what set Raidel and his team apart from their competitors. Combining a comprehensive competitive analysis with their discovery sessions with Armas Realty, the BryteBox team presented an initial layout and framework for the new website. Simultaneously, the team integrated Raidel’s passion into the brand language, tone, colors and font to present a unified, singular look and feel, synonymous with the firm. The BryteBox team performed virtual walkthroughs, noting integrations and iterations, keeping the segments front of mind throughout the design and build.

 

Result

When the new website was launched, Raidel and his agents were able to rest secure in knowing their expertise and energetic culture translated seamlessly between the real world and digital world. Each of their target market segments could land on their website, find pertinent answers to their questions, access resources specific to their needs and easily reach out to the team for a coffee chat, the next step in the Armas Realty sales process.

BryteBox Quote

“In our work with company founders, there is often not a lack of passion! Our role as strategists, writers and specialists is to translate that passion into marketable resources- such as a website- that speaks the language of the clients’ customers. For Armas Realty, we had the privilege and challenge of distilling passion and expertise into a digital powerhouse of both timely and targeted information for multiple customer segments.”

Case Study: Leading with Authenticity: How BryteBox Prioritizes Thought Leadership Opportunities for Clients

Challenge

In our work with companies across hospitality and design, healthcare and more, we often meet with founders who have been in their respectives industries for not years, but decades. It is not uncommon to hear that the founder spent years studying, training and exacting their craft prior to launching their company. Oftentimes, they also stay within a revenue-producing role, working alongside their staff to serve clients. Their expertise is sought after as shown by their repeat clients and expansive portfolios. While they are working in their business, these founders often need support in working on their business. At the height of their expertise, we find founders often are driven to give back to their industry through thought leadership and desire to begin speaking, writing and sharing their hard-earned knowledge while continuing to grow their company. The challenge lies in how to find opportunities, how to pitch and position and how to find the time! The bigger question remains…

The Big Question

How can companies and their founders get the exposure they need and want in industry publications?

Solution

Drawing on internal public relations and content messaging expertise, BryteBox conducts thorough discovery with the client to understand their expertise, message, unique selling points and more in the context of their industry and market. Because clients have decades-long experience, we utilize our skills to enhance their story and develop their authentic, clear voice. Clients are taken through a proprietary process including the creation of a publication and media outlet wishlist. Once the foundational phase is completed, our team is tooled to consistently scan the industry for events, speaking opportunities, trade shows and publications for ‘right fit’ opportunities. Our public relations specialists are often embedded in client companies and are able to pitch the company with little or no additional and time-consuming information necessary from the client. Additionally, we track editorial calendars to ensure no opportunity is missed for an ideal placement and cross-research for clients in complementary specialties.

 

Result

Our client placements include national outlets such Forbes, Condé Nast Traveler, CBS This Morning, Bloomberg, Reuters and more. We also align our client’s business objectives with industry, regional and local outlets and regularly make targeted placements as a result of strong editor relationships, editorial calendar tracking and full cycle management from “pitch to print.”

BryteBox Quote

Just as long-term clients are developed one conversation and one high quality deliverable at a time, each public relations outreach and touchpoint builds your reputation in your industry’s media landscape. With consistency, time and patience, you will experience the benefits of keen targeting and high-profile placements.

Case Study: Differentiating in a Crowded Industry: How BryteBox Positions Clients To Be Seen & Heard

 

Challenge

As the past two years of the pandemic thankfully albeit slowly come to an end, businesses and their leaders are eager to get off Zoom and back in person! This year’s event season will once again be live and conferences will have full schedules of panel discussions, keynotes, breakout sessions and animated exhibit floor conversations. Back to normal, businesses and companies are emerging with a renewed focus on building their brand and a deep hunger to grow their client base. Being seen, heard and known within an industry and amongst peers has never been more important, but the question remains…

The Big Question

As in-person events kick off again, how can companies stand out within their own industry?

Solution

In the words of Brian Chesky, “Build something 100 people love, not something 1 million people kind of like.” At BryteBox, we apply this marketing principle directly to positioning our clients as thought leaders, or SMEs (subject matter experts). 

Each of our clients are well-rooted in their respectives industries, with decades of experience and insight. We leverage this expertise by scouting opportunities for clients to contribute as presenters in industry trade shows and expos. Leading these opportunities, we adopt a multi-prong approach to elevate branding, personally (for each stakeholder) and corporately. We interview leadership individually to understand who they are, what they’ve accomplished and where their passion lies for the company’s future. With these key insights, we craft compelling and authentic content and effectively position our clients while keeping true to who they are. 

Our PR team then gets to work, identifying opportunities where we can highlight our client’s expertise through the background and achievements of their leadership and of the company. Once a thought-leadership opportunity is confirmed, the BryteBox team supports our client with media preparation while our digital team creates branded graphics and content to promote the opportunity on our client’s social media channels to ensure maximum exposure. 

Post event, the BryteBox content team works with our clients to develop event recaps and key takeaways. We promote the post-event content via our client’s communications channels, including email, social media and web properties. 

Result

Through BryteBox’s multi-pronged approach to thought leadership opportunities, our clients and their leadership are strategically and purposefully positioned within their industry. With this structured and tested strategy, BryteBox clients have seen their industry profile rise with new projects, larger customers and additional speaking opportunities.

BryteBox Quote

In a world where anyone can be anything, especially online, knowing your stuff stands out! Amplifying our clients’ expertise and their unique voice in a competitive marketplace is the foundation of our work at BryteBox.

Case Study: Maximizing Trade Show Spending: How BryteBox Curated a Multichannel Strategy for Success

Challenge

Often the greatest opportunities are found in the greatest challenge. This was certainly the case for Studio DADO as an up and coming design studio in the industry. When U.K.-based Cruise Ship Interiors Expo (CSIE) held their inaugural CSIE America trade show in Miami, Studio DADO knew they could not pass up the opportunity to elevate their brand and deepen their industry relationships. With the trade show taking place locally at the Miami Convention Center, it would be easy to leverage the studio’s marketing spend; creating a memorable and compelling booth design, developing a concise brand pitch, ensuring the sponsored VIP event went off without a hitch, and prepping  DADO team members for at-event relationship building…or would it?

With a multiple sponsorships across the multi-day trade show and a number of team members needing to devote all of their time to ever-growing client work, the DADO founders had one question on their mind:

The Big Question

How can we maximize our trade show marketing spend to make sure we make the industry splash we’re after?

Solution

With a clear goal of making sure every dollar spent was executed in a way to bring in business, the ‘how’ also became clear: a cohesive, integrated show experience. Enter the BryteBox team of marketing, social media and public relations consultants with experience in trade show planning and execution. The BryteBox team worked hand-in-hand with the DADO team to develop a branded theme for sponsorship (take a look at the domino-inspired booth and swag nodding to Miami’s Domino Park in Little Havana), a targeted 24-page trade show prep guide, a full event schedule, a two-hour staff training in expo best practices, all marketing collateral and equipment including pre-loaded iPad portfolios and scanners, and media lists with pre-scheduled interviews. The omnichannel strategy took into account the business opportunity for DADO at each sub-event and floor walking time. Each member of the DADO team, being thoroughly equipped by BryteBox with collateral and training, was able to confidently execute their role at the show, and get back to the office to do their design work without additional stress!

Result

DADO’s cohesive, integrated show experience propelled their brand years forward in industry regard. CSIE reported the DADO booth was the most visited booth at the expo, resulting in the highest number of contacts and leads of any sponsor. Instead of the already time-stretched DADO team trying to pull together marketing, social media and public relations for themselves, BryteBox aptly ensured all organization, preparation and execution of trade show activities were fully handled.

 

BryteBox Quote

Spending on a trade show is easy: choose your level of sponsorship and issue payment. Creating a memorable brand experience and maximizing spend at every level and sub-event takes coordination and experience. The dynamism of our own team at BryteBox comes alongside clients like Studio DADO to ensure the most effective and positive trade show experience imaginable!

 

Streaming Stories of Art: Boosting Brand Exposure Via Instagram Live

 

Challenge

Our client Studio DADO, Miami-based hospitality and cruise ship design firm, sought to leverage the momentum of Miami Art Basel 2021. The event brings the international art world together with more than 250 of the world’s leading galleries and 4,000+ artists, making it the ideal occasion for sharing the story of Studio DADO’s involvement in the art world. Though not a traditional gallery, the firm’s creative work relies on artistic design, presenting us with a unique marketing opportunity to position Studio DADO in the center of Miami’s buzzing Basel art scene. 

The Big Question

How do we position Studio DADO among Art Basel’s art dealers, artists, collectors, and enthusiasts to best leverage the firm’s creative talent, expertise, and experience?

Solution

Over the past five years that BryteBox has worked with Studio DADO, the design firm has collaborated with many artists across dozens of projects. With Art Basel coming to Miami, we seized the opportunity to position the brand and garner exposure around the international event by focusing on Studio DADO’s multifaceted approach to their designs. 

Art Basel was a chance to emphasize Studio DADO’s work, which is artistic at its core. We decided to activate a social media campaign to spotlight how art is integrated into the very foundation of Studio DADO. From small sculptures and custom tiles to large-scale installations, integrating commissioned pieces into the image of a consumer brand is an intrinsic element to the firms’ success.

This social media campaign included Instagram lives and informational panels highlighting the unique and extensive catalog of custom commissioned and curated artwork, sculptures, and design elements featured throughout Studio DADO’s projects. 

Founding Partner Yohandel Ruiz and Director Jessica Therburg hosted the live stream event, as laid out by our campaign strategy. During the Studio DADO-led Q&A session, the design team chatted with artist Amy Rader Design about her custom digital murals for the staterooms aboard Norwegian Cruise Line’s Prima vessel and the persisting influence of art and design on interior spaces and beyond. 

Studio DADO encouraged viewers to join the Live and ask the team questions in the last few minutes of the live session. This highly interactive experience piqued viewers’ interest and humanized their connection to the design firm. Ultimately, this showcase maximized the importance and influence of art on DADO’s designs. 

Result

We delivered a campaign brief, social content, and Instagram Live strategy and management to Studio DADO, thus kicking off the #ArtBaselMiami2021 campaign. Our content featured some of the most memorable and striking art pieces Studio DADO curated for their clients.

Throughout the campaign, we reached 1989% more non-followers and gained 900% more website taps, 239% more profile visits, 895% more live video impressions compared to the week prior.

Studio DADO reached new audiences on Instagram Live and launched a recurring live series segment due to the success of the Art Basel campaign. We didn’t simply reach new people–we shared the artist’s story and the inspiration behind their work with new people. Studio DADO met its social media goals for the end of 2022, boosted its social media presence and following, and ended the year on a Bryte note.

BryteBox Quote

Humanizing audience interaction with your company is crucial to establishing strong connections. This can be as simple as going live on Instagram and encouraging interactions between your team and network. Re-establish your brand’s story to introduce yourself to newer audiences: Why is your business important? What led you up to this point? What inspires your brand? When you care, your viewers want to care, too.

Wrapping up the year on a Bryte Note

With our eyes set on 2022, we reflect on this past year with gratitude for the growth we’ve experienced. In these last twelve months, we established new relationships, expanded our team, overcame unforeseeable challenges, and were finally reunited in person again! 

We recovered from the pandemic setback. Thanks to our thorough planning and the commitment of our team we quickly (and successfully) pivoted our projects in an unprecedented turn of events. We regained the revenue, grew our client portfolio and our team; Juliana, Brad, Gabriella, Vivianna, Maria, Alejandra, Rebecca, Terry, Alexey, Daniela, and Carly. 

This last quarter has been a busy one! We celebrated a handful of work anniversaries with clients and resumed our participation in networking events and industry trade shows. It felt surreal to safely participate in our first conference in 18 months! 

As we wrap up the year and prepare for the holidays, we’d like to express our appreciation for our clients, team, and supporters. The heart of what we do is found within you. Our story is constantly unfolding, and we’re grateful for everyone helping us write it. 2022 will be one for the books. 

Thank you for following our 7-year journey and cheering us on. Wishing the happiest of holidays to you and yours. 

Juliana and Brad

—————–

A Year to Remember 

Aside from adding new clients, new team members, and meeting in person again, we launched the BryteBox blog. Through our blog, we’re able to share our client success stories and provide insight into the BryteBox way of doing things. Here are a few of our favorite case studies (worth the read, in our opinion): 

Cheers to a Bryte Year Ahead

We have big plans churning behind-the-scenes that we’re ecstatic to share with you in the months to come, including launching new brands and revamping our own!

If you’ve worked with us, you know that we don’t just work in our business–we’re constantly working on our business, and we work with our clients to do the same. We practice what we preach.

2022 is already promising to be another stellar year for our team and for our clients. 

Stay tuned for more!

 

Crushing Client’s Goals With Annual Planning

Challenge

Things are constantly changing in our clients’ businesses: new employees are hired, markets mature, customers come and go, companies scale.

With so many moving parts required to run a business and keep it relevant in its market, a lack of a strategic long-term marketing plan can result in costly and haphazard advertising, marketing, and promotional efforts. Without clear expectations for the year ahead, there are no guidelines for accomplishing a company’s goals or strategies for planning and budgeting.

The Big Question

How can we create and execute a marketing plan for each client that clearly identifies the exact steps and activities needed to achieve the company’s year-long marketing objectives?

 

Solution

BryteBox’s annual planning process is a powerful catalyst that lays the foundation for the subsequent year. By meeting with each client to review historic goals and objectives and discuss the year ahead, we create a comprehensive blueprint that outlines each organization’s overall marketing effort for the new year, leaving little to no guesswork for our clients’ forthcoming marketing game plan. 

During a detailed yearly planning process with the client, we identify stakeholder goals through a comprehensive review of past activities within each communication channel, such as public relations, advertising, social media, and more. Then, we flesh out the internal plans that will allow us to hit these goals. By assigning short-term and long-term tasks to our team, we can successfully execute the annual plan throughout the year.

 

ResMarketing Planult

We prefer to create marketing plans for our clients yearly, revisiting the plan at least once within each fiscal year. The purpose of creating a marketing plan is to identify  what steps and individual activities will be carried out to achieve each company’s marketing objectives across communications channels. We then plan marketing strategies and tactics with a quarterly focus and map out tasks monthly. Through this process, the BryteBox team sets practical goals and can track performance while following along using the yearly plan as a compass. 

We don’t like surprising our clients. Planning a year in advance provides a roadmap of the activities and campaigns we need to develop, to reach the goals that we outline for each client and stay within their budgets. If there are fluctuations in workload or additional marketing opportunities to consider, they’re identified during the annual planning session. Each channel’s resources and hours are analyzed during yearly planning, so all parties know what to expect. With a strategic foundation in place, we can be nimble as business conditions shift. A solid foundation allows us to keep up with the fast-paced industries of our clients and be prepared to execute updates to stay ahead of changes and competition quickly. 

Incorporating a comprehensive business assessment, establishing a yearly planning process, and focusing on a concise, measurable set of priorities ensures the success of annual marketing campaigns on both sides.

BryteBox Quote

Make your business New Year’s resolution to start the year with an annual marketing plan. Outline your business objectives and the marketing strategies and tactics you plan to use to achieve them. Annual marketing planning is our go-to strategy for helping clients stay ahead of the curve. When our clients have peace of mind knowing there’s no ambiguity in their marketing plan, everyone wins.

Scaling Successfully: Using Standard Operating Procedures to Grow Your Business

Challenge

At one point or another, ambitious, successful entrepreneurs reach a crossroads where their business is thriving, and their sights begin to set on scaling. The next step is figuring out how to leverage one’s time and skills as a business owner while most efficiently expanding the team, all without affecting the quality of output. 

Without a proper blueprint in place, scaling is doable, but it’s likely to be haphazard and time-consuming, ultimately impeding the ability to scale efficiently. 

The best way forward is by working “on” the business, not “in” the business: creating step-by-step guidelines for all business operations, and communicating the process to all team members involved.

The Big Question

How can we assist business owners to most effectively scale, and by doing so, transfer company knowledge, communicate expectations, and improve efficiencies? 

Solution

Introducing standard operating procedures. SOPs are a set of thorough instructions for how to get things done in a particular business. They’re highly detailed, ensuring that a company can guide its team members through relevant processes in the precise manner expected of them.

As BryteBox has scaled alongside our clients, we have familiarized ourselves with the process of establishing SOPs suited to the particular needs of each business. Often, our clients are preparing to scale, and we can establish SOPs preliminarily. In other instances, SOPs have to be drawn up reactively to standardize existing procedures in order to streamline, enhance troubleshooting, and free up essential resources that can be focused elsewhere, like sales and expansion. In either instance, BryteBox has crafted a consultative process for establishing a client’s SOPs, which begins with capturing a brand’s narrative of procedures and extracting from it an actionable set of tasks and expectations for their completion.

Result

By effectively capturing each business operation’s narrative and designing SOPs based on it, we create a standardized approach to tackling the business’s to-dos, streamlining processes, and improving output. 

With a master list of SOPs that is peer-reviewed, approved, and adopted, we can keep our team and our clients’ teams on track with replicable SOPs that can be simply duplicated each month. All SOPs are conveniently tied to a task or relevant template and entirely digitized for easy access throughout the organization. 

With this ultimate guide to the business, our clients can shift their focus to business growth by expanding their team, optimizing their organizational roles, and prioritizing newly available resources to improve operations overall. When expectations are clear and transparency is high because of communicated SOPs, there is less space for uncertainty and more room for the successful scaling of a brand.

BryteBox Quote

Summing up your business processes down to the detail can be daunting—we’ve been there. SOPs aren’t standard across the board; they’re familiar to your particular business, which means they’ll take on the format that best works for your brand. We encourage focusing on the short-term vision first and then layering on your brand’s long-term goals. Our consultative, comprehensive approach is a great starting point for establishing what successful operations mean to you and your company.

The Story Behind the Space: Capturing Studio DADO’s Design Narrative through Design Discovery Sessions

Challenge

Creative minds, designers, and innovative entrepreneurs tend to thrive when they have the space to design their own ideas and solutions; boundaries can be stifling—unless implemented properly. A strong design brief can provide a much-needed balance of format and freedom. 

Our client Studio DADO, a hospitality design firm, manages multiple projects simultaneously, all with detailed design stories that we must effectively capture and share with their audiences through multiple mediums. With Studio DADO’s growing list of clients and projects, our original system of interviewing the design team needed an overhaul, one that would allow us to streamline and scale our information-gathering process while preserving the authenticity of the designers’ creative process.

The Big Question

As the Studio DADO business continues to expand, how can we most effectively capture the design story behind each of their spaces to simplify the brand’s internal and external communication and media efforts?

Solution

As Studio DADO grew, their bandwidth for non-design-related work shrank, yet we found ourselves with more content to collect than ever before. It was imperative that we create a process to effectively capture the design story behind each Studio DADO space and to strategically present that information to their clients for use in their own press and marketing efforts.

The answer lay within our Design Discovery and Design Brief. We dubbed the process the “New Space Discovery,” which began with a Design Discovery session that would be conducted for each new project. During these sessions, Studio DADO’s lead designers walked us through the same design presentations they presented to their clients, giving us an in-depth look into the designs. Based on the details provided during the Design Discovery we drafted a Design Brief deliverable, including the specific influences behind each project, its design story, the many design elements and the inspiration behind why they were selected. By dedicating an hour or two at the onset of a project, we were able to maximize the content we gathered and repurpose it throughout our marketing.

Result

Through the Design Discovery process, we were able to capture the designers’ vision for each project in their unique voice, allowing us to leverage the information for future content releases, PR efforts, social media, and web for our own marketing, and for use by DADO’s clients for their own marketing and communications efforts.

By dedicating a set amount of time towards securing a Design Brief from the get-go, we learned important project information from the start, saving vital time for Studio DADO and their clients. With a cache of content straight from the designers, we gathered pre-approved material that strengthened DADO’s communication and relationship with their clients, while also conducting more timely press efforts.

BryteBox Quote

Behind their myriad of clients, design projects, and spaces lies Studio DADO’s creative narrative. Each space they design is a collaborative effort and represents an accumulated design vision that is woven throughout all of their spaces. It’s imperative that we honor these stories and share the inspiration behind them with the Studio DADO audience. Our New Space Discovery does just that, detailing and describing the nuances of each creative decision.

Streamlining Systems: Increasing Brand Visibility with Cloud-Based Lead Tracking

Challenge

Not all leads are created equal. The path to purchase—the journey a user takes across channels and campaigns to convert from a prospect to a customer—is different for every organization, and in our current digital age, leads can funnel in from more touchpoints than ever. A common challenge we have identified for our clients is the management and tracking of inbound leads whether it’s an insufficient lead registration system or a lack thereof. With a nonoptimal or nonexistent lead tracking process, our clients were missing opportunities to maximize lead touchpoints and conversions. So, we sought to implement an effective lead tracking system that would enhance their lead quality, revenue, and sales strategy, without being overly complex.

The Big Question

How can we create a simple yet effective lead tracking process that clients can easily adapt to the specific needs of their organization?

Solution

The simplest solution is almost always the best. To avoid clients wasting time and resources on deadends and focusing instead on high-quality leads, we had to create a lead registration process that was straightforward yet customizable. Through cloud-based collaborative documents, designed with organization members in mind, we implemented a system of spreadsheets capable of capturing and monitoring the details of every lead. By fully integrating the lead tracking system into existing communication channels like email marketing lists, we were able to maximize lead retargeting opportunities. Increased visibility meant that teams could more easily plan their workflows, and newly improved lead analytics powered new marketing and sales strategies. Most importantly, the ease of use of our cloud-based system offered clients a way to freely adapt the spreadsheets to their brand’s unique metrics and goals.

Result

A streamlined lead tracking system can lead to impactful results. With a simple yet powerful process in place, our clients were able to easily integrate a lead registration system that they could customize to their brand’s specifications, creating a more organized internal operation overall. Now, team members can easily identify prospective customers, closely monitor the customer journey, and take ownership of active leads. By empowering our clients to do more with less, they improved their lead tracking, strengthening conversion and retention rates.

BryteBox Quote

Implementing a strategic, yet simple lead management and tracking system can make a world of difference on a business’s bottom line. By adding straightforward sales tracking processes to our client’s internal systems we can give businesses the direction, tools, and workflows they need to ramp up their sales game, without overwhelming them or bogging them down with sophisticated systems. We know firsthand how inextricably tied the marketing and sales process is, and the closer these two departments can work together, the greater their chances of success.