Here, You Are Family: How Studio IDC Turned Give Miami Day Into a Multi-Channel Campaign With Heart

Story Overview

Studio IDC has always believed that design is about people. About care. About the feeling of being welcomed, supported, and seen. So when Give Miami Day approached, the studio wanted to do more than share a link or post a message. They wanted to create a moment that honored a cause deeply connected to their values and brought their community together with purpose.

Their partnership with the Oliver Patch Project, a nonprofit supporting children undergoing cancer treatment, offered the perfect opportunity. Give Miami Day became a way to celebrate generosity, connection, and the studio’s belief that families deserve to feel embraced during the hardest parts of life.

Studio IDC did not want to simply participate.
They wanted to show up with intention, creativity, and heart.
And their community did the same.

The Client

Studio IDC, a hospitality and residential design studio that believes in the power of warmth, family, and generosity as core parts of their identity.

The Moment

Give Miami Day has grown into one of the most impactful giving events in the region. Thousands of organizations participate, and the collective spirit inspires donors from all over South Florida.

Studio IDC had partnered with the Oliver Patch Project before, but this year felt different. They wanted to elevate the cause, support families facing unimaginable challenges, and rally their own growing community.

The question became how to bring the IDC family together in a way that felt thoughtful and aligned with the studio’s values.

What We Noticed

Studio IDC’s audience responded to storytelling rooted in humanity.
Their reports revealed that content tied to people, purpose, and connection consistently performed above average across every platform.

• Engagement on social increased when posts centered on community.
  
• Instagram reach climbed during value-driven content.
  
• LinkedIn impressions surged during advocacy and philanthropic moments.
  
• Email newsletters about meaningful initiatives generated higher click-through rates.
  

The studio had influence, and more importantly, trust.
Give Miami Day was the moment to use both.

How We Approached It

We set out to build a multi-channel campaign that felt intimate, personal, and clear. The goal was not only to raise funds, but to bring IDC’s audience closer to the mission of the Oliver Patch Project.

We created a structure that aligned all forms of communication.

• A donor newsletter sent to 894 recipients
• A day-of social media campaign on Instagram and LinkedIn
• A follow-up “by the numbers” recap to close the loop
• A custom thank-you letter to donors
• A blog post telling the story behind the partnership
• Email content to reinforce impact
• A soft content arc leading up to the event

Every touchpoint carried the same message:
Your generosity matters.
Your kindness creates comfort.
Your contribution becomes hope for a child.

What We Did Together

With the strategy in place, we partnered with the studio to implement a campaign rooted in clarity and emotion.

Pre-Event Storytelling

We introduced the Oliver Patch Project to IDC’s audience, shared the meaning behind the mission, and personalized the story to show why the cause mattered to the studio.

Day-of Activation

We coordinated real-time social content, engaged with comments and messages, and kept the story visible throughout the day.
The IDC community showed up with enthusiasm and heart.

Email and Newsletter

The donor email created a warm and supportive tone, and the studio’s audience responded.
The newsletter helped unify communication across platforms and ensured that everyone understood how to participate.

Post-Event Gratitude

We created a heartfelt thank-you message and a “by the numbers” recap to celebrate what the community accomplished together.

The initiative became more than a campaign.
It became a moment of shared purpose.

The Outcome

Studio IDC Activated Its Community and Deepened Its Values Through Giving

Results at a Glance

• More than 894 people received IDC’s Give Miami Day message
• Over 4,000 dollars raised for the Oliver Patch Project
• Strong engagement across Instagram and LinkedIn
• Meaningful participation from clients, partners, friends, and family
• Positive response to the custom thank-you message
• Increased awareness of the Oliver Patch Project
• Strengthened emotional connection between IDC and its audience
  

What It Meant

Studio IDC demonstrated that a design studio can be a channel for good, that a brand rooted in hospitality can also be a force for comfort and support, and that generosity grows when it is led with intention.

Give Miami Day became a story about more than fundraising.
It became a moment of alignment, clarity, and heart.

The Transformation

The campaign changed how the studio saw its role in the community.

Studio IDC realized that its voice, its reach, and its relationships could create real impact.
Their audience did not just follow their work. They cared about what the studio cared about.
The campaign strengthened that bond and opened the door to future philanthropic initiatives.

Today, Studio IDC continues to support the Oliver Patch Project, weaving purpose into its culture, communication, and community.

In Their Words

“Give Miami Day reminded us that community is at the heart of everything we do. Our people showed up with so much warmth and generosity.”