At one point or another, ambitious, successful entrepreneurs reach a crossroads where their business is thriving, and their sights begin to set on scaling. The next step is figuring out how to leverage one’s time and skills as a business owner while most efficiently expanding the team, all without affecting the quality of output.
Without a proper blueprint in place, scaling is doable, but it’s likely to be haphazard and time-consuming, ultimately impeding the ability to scale efficiently.
The best way forward is by working “on” the business, not “in” the business: creating step-by-step guidelines for all business operations, and communicating the process to all team members involved.
The Big Question
How can we assist business owners to most effectively scale, and by doing so, transfer company knowledge, communicate expectations, and improve efficiencies?
Introducing standard operating procedures. SOPs are a set of thorough instructions for how to get things done in a particular business. They’re highly detailed, ensuring that a company can guide its team members through relevant processes in the precise manner expected of them.
As BryteBox has scaled alongside our clients, we have familiarized ourselves with the process of establishing SOPs suited to the particular needs of each business. Often, our clients are preparing to scale, and we can establish SOPs preliminarily. In other instances, SOPs have to be drawn up reactively to standardize existing procedures in order to streamline, enhance troubleshooting, and free up essential resources that can be focused elsewhere, like sales and expansion. In either instance, BryteBox has crafted a consultative process for establishing a client’s SOPs, which begins with capturing a brand’s narrative of procedures and extracting from it an actionable set of tasks and expectations for their completion.
By effectively capturing each business operation’s narrative and designing SOPs based on it, we create a standardized approach to tackling the business’s to-dos, streamlining processes, and improving output.
With a master list of SOPs that is peer-reviewed, approved, and adopted, we can keep our team and our clients’ teams on track with replicable SOPs that can be simply duplicated each month. All SOPs are conveniently tied to a task or relevant template and entirely digitized for easy access throughout the organization.
With this ultimate guide to the business, our clients can shift their focus to business growth by expanding their team, optimizing their organizational roles, and prioritizing newly available resources to improve operations overall. When expectations are clear and transparency is high because of communicated SOPs, there is less space for uncertainty and more room for the successful scaling of a brand.
Summing up your business processes down to the detail can be daunting—we’ve been there. SOPs aren’t standard across the board; they’re familiar to your particular business, which means they’ll take on the format that best works for your brand. We encourage focusing on the short-term vision first and then layering on your brand’s long-term goals. Our consultative, comprehensive approach is a great starting point for establishing what successful operations mean to you and your company.