A Trusted Voice: Engaging a PR Dream Team To Elevate Brand Awareness

Challenge

Taking a lunch break away from their Miami Beach offices, four interior designers had no idea how pivotal their ensuing conversation would be. Greg Walton, Javier Calle, Jorge Mesa and Yohandel Ruiz sensed a timely opportunity to launch a boutique-style studio reflective of their collective creativity and hospitality expertise. A few months into their launch, the co-founders signed impressive contracts in the cruise industry and had already added key design staff to support the growing project list. With momentum building and a workload to match, the veteran designers quickly realized the bounds of their expertise. In order to make a solid footprint beyond their first projects, they needed to bring in trusted marketers and strategists to showcase their initial success and attract new clients.

The Big Question

Who can we trust to be the voice of our brand in the market?

Solution

“Early on, it became our top priority to identify a team who could do what they do best – branding and PR- while we concentrated on what we do best as a budding design studio” said co-founder Greg Walton. “As interior designers, we are fluent in visual storytelling and this is what we happily offer to our niche market,” co-founder Jorge Mesa added. “That said, we also knew the market needed to get to know our capabilities. As a direct result of our engagement with BryteBox, we went from “the new kids on the block” to a major player in the cruise design sector!” 

BryteBox invested time discerning the co-founders’ ideal vision and personality of their firm through a series of consultations. This foundational collaboration enabled BryteBox to get to know the personality of the studio to create a full brand guide and to develop on-point messaging through earned media and digital brand management including social media and website development. Implementing a 360-degree brand strategy, BryteBox positioned Studio DADO as a breakout firm rapidly gaining accolades and respect in the industry.

“Early on, it became our top priority to identify a team who could do what they do best – branding and PR- while we concentrated on what we do best as a budding design studio” said co-founder Greg Walton.

Result

With a cohesive and targeted brand strategy, BryteBox secured ongoing industry publication placement (including Forbes, USA Today, Orlando Sentinel, Food + Wine, Travel + Leisure, Miami Herald and Condé Nast Traveler). Positioned by Brytbox’s PR team as the industry darling, Studio DADO debuted on Interior Design magazine’s ‘100 Rising Giants’ list for 2019 and also increased its ranking from 58th place to 52nd place on the ‘Giants in Hospitality’ survey rankings. Continual press placements drew the attention of top-name clients. DADO founders were confident their voice was being expertly amplified in the market by BryteBox.

 

BryteBox Quote

When a high-performing team- like the co-founders of Studio DADO- reaches out to us for brand advice, we recognize they have specific goals in mind to raise their image in the industry. We provide “the how” of developing the standout story of a firm and expertly telling that story in such a way to attract timely industry recognition. Our clients, including Studio DADO, have graciously said that we become part of their team which is a testament to just how vested we are in our clients goals! Their success is truly our success.

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